Starting a Branding Agency in Milwaukee

Starting a Branding Agency in Milwaukee

Image Credit: Library Of Congress. Panorama map of Milwaukee, with a view of the City Hall tower, c. 1898


With the pandemic raging, it’s been mostly bad news. The virus seems to suck the oxygen out of everything. Nevertheless, exciting thing are happening at Branding Hatch, and I wanted to share some important news. Fueled by the business growth, I’ve decided to relocate to Milwaukee, Wisconsin last month. After almost a wonderful year in Lake Geneva, Wisconsin, the move to Milwaukee was only natural and strategic. We simply wanted to be near a thriving, vibrant art and design community, while taking advantage of amenities that a major metropolitan area offered.

Below are a few shots from a visit to Milwaukee

I always lived in large cities including Istanbul, Miami and Chicago. With getting older and wiser, comes the longing for tranquility. After over a decade in Chicago, I wanted to be in a quieter, simpler environment. Lake Geneva seemed to offer that perfectly. Fueled by the business growth, however, I needed to be near a major city. Milwaukee was never on top of my list for places to move. While living in Lake Geneva, I visited Milwaukee often and quickly fell in love with it. I like its central location, just an hour away from Chicago and Madison. It’s home to 600,000 people, so it’s large enough to be a major metropolitan area but small enough not to be bogged down with traffic and congestion. It’s also on the beautiful Lake Michigan. Yes the winters are brutal but after over a decade in Chicago, I’m used to it.

The name “Milwaukee” comes from an Algonquian word millioke, meaning “good,” “beautiful” and “pleasant land.” Milwaukee is a vibrant city with a thriving and sophisticated metropolis of over one million people. Milwaukee is also home to some of the top branding agencies, rivaling Chicago and New York.

I’m looking forward to working and living in Milwaukee and becoming a true Wisconsinite.


Branding Hatch is a design and marketing agency specializing in branding and corporate identity. We create beautiful, meaningful and useful brands. We are comfortable designing in all mediums, including web, digital and print. Our work encompasses a diverse clientele, both large and small businesses, startups, solopreneurs and nonprofits.

Some of our core services include:

Graphic Design Services in Lake Geneva, Wisconsin

Graphic Design Services in Lake Geneva, Wisconsin

Branding Hatch became a member at Lake Geneva Chamber Of Commerce in November 2019. The Chamber also functions as a Visitors Bureau. Lake Geneva, unlike a small resort town, has a thriving business community besides hotels and restaurants, home to many small businesses. to The Chamber acts as the united voice on behalf of the business community within the Geneva Lake area to encourage, stimulate and promote economic development, expansion and diversification.

Shortly after becoming a member, Branding Hatch was commissioned to design the Scorecard, a year in review for Visit Lake Geneva. The brochure is distributed to members and visitors alike. It’s published both as a printed collateral and as a PDF to work on digital mediums.

The Chamber had implemented a rebranding recently with guidelines for how to use typefaces, color schemes, logo variations and a few visual elements that were rarely featured. We don’t get to do a lot of graphic design and print projects lately, and this was such an exciting and wonderful project to work on. As a graphic design agency, we felt honored to be chosen among other agencies that submitted design bids for the project.  

Since this booklet was to be distributed to members and visitors alike, it needed to reflect Lake Geneva’s sophisticated beauty on its design, and its cover design. We worked with the existing branding guidelines and designed to improve the graphical elements to seamlessly work with the beautiful panoramic Lake Geneva photos.

View the full project here.

Lake Geneva Chamber Of Commerce welcomes Branding Hatch

Lake Geneva Chamber Of Commerce welcomes Branding Hatch

During November partner meeting, Visit Lake Geneva welcomed Branding Hatch.

Founder Troy Yilmaz had a chance to introduce and talk about services such as graphic design, branding, web design & digital marketing including SEO services that we offer.

Partnership meeting was hosted by the Candle Mercantile. Founder Troy Yilmaz was presented with the Visit Lake Geneva Chamber Of Commerce plaque.

Yolk Byte Design is now BRANDING HATCH

Yolk Byte Design is now BRANDING HATCH

We have a new name, “Branding Hatch.” Formerly called Yolk Byte, we renamed the company Branding Hatch. The name signifies our roots in graphic arts, branding and corporate identity.

Our new name, Branding Hatch better reflects our capabilities, and what we do.

Our name change also coincided with our move to beautiful Lake Geneva, Wisconsin. Branding Hatch has a unique central location to serve three major markets, Chicago, Milwaukee and Madison.

We are really excited and looking forward to working with our existing and new clients.

Yolk Byte is Run by an Apple Alumni

Yolk Byte is Run by an Apple Alumni

Over the last 25 years, Apple is one of the most iconic and visually impressive brands in the world. With a global installation base, instant brand recognition and over $200 billion in the bank, Apple is a successful company.

Did you know that Yolk Byte includes a slice of Apple in our DNA? Founded by Troy Yilmaz, he worked for Apple for nearly five years. First as a business specialist at one of Apple’s newly opened and busiest stores in Miami. Then, as a campus rep for Apple in Broward College, in Fort Lauderdale. Apple had awarded him with a full scholarship to study graphic design. 

He brings beautiful simplicity in design and elegant stying to every logo and branding initiative. We are proud and lucky to have Troy lead our visual design team and help our clients raise their brand awareness.

Trip down the memory lane…

Troy in the stock room. Apple Aventura Store

Troy working as a campus rep at Broward College. Demo day.

Troy & co-workers. Apple Aventura Store