The Team

Troy U. Yilmaz


Troy is the founder and the principal designer behind Branding Hatch. He holds a bachelor’s degree in graphic design and art history, as well as a master’s degree in management. He specializes in corporate identity, branding, illustration, digital imaging, UI/UX design and product design. He is also a skilled front-end developer.

Troy is responsible for leading the creative direction of the projects, developing concepts and communicating ideas.

The Collaborators

Dilara Ortwein

Dilara Ortwein

Account Lead & Designer

A true polymath, Dilara fills many roles, account rep, designer, lead generator and problem solver. Dilara studied journalism and public relations. She started her career at a local newspaper, then moved on to community development and social work. She attained further education in writing in Los Angeles, CA. Her work enabled her to travel and live in many different parts of the globe. She worked with children in the West African country of Gabon, the homeless in the UK, and the immigrant communities in Germany.

Dilara collaborates with Branding Hatch both onsite and offsite. She is also a published writer, translator and a speaker. Dilara loves having a good time with her two teenage kids and her cats. Well mostly with her cats.

Ian J. Toberman

Ian J. Toberman

Project Lead & Copywriter

Ian grew up on a farm in Central Illinois with wholesome MidWestern values. After graduating summa cum laude, Ian started his career as an academic advisor. Then he went on to earn an impressive portfolio of three master’s degrees, including an MBA from University of Illinois.

Ian is responsible for project management, from their initiation stage to planning, production and closing. He is also a skilled copy writer. We all rely on Ian to make things happen around here.


Design Services

  • Brand Identity
  • Logo & Graphic Design
  • Print Design
  • Packaging Design
  • Signage/Environmental Design
  • Digital Brand Strategy
  • Concept & Idea Generation
  • Advertising

Marketing Services

  • Search Engine Optimization for Business
  • Paid Search Marketing
  • Personalized Email Marketing
  • Video Marketing Direction
  • Strategic Marketing Plans
  • Communication Strategy
  • Social Media Strategy
  • Performance Marketing

Web Development Services

  • Custom Web Design
  • eCommerce Setup & Development
  • Custom WordPress Development
  • Payment Processing Setup
  • Product Setup