A Branding Design Process for Businesses and Nonprofits

A Branding Design Process for Businesses and Nonprofits

At Branding Hatch, We apply collaborative methods to deliver brand strategies and experiences across all mediums. We never start with a cart blanche and always involve the client, virtually with each step. We listen, learn and understand our clients to create beautifully simple, meaningful and useful solutions.

Below is a case study for White Oak Interiors.

Design Brief

We work closely with our clients to create a design brief that clearly outlines the scope of the project, deliverables, timing and the budget.

Research & Discovery

We spend ample to time learn about or clients, their business goals, target markets, competitors and their challenges.

Brainstorm, Develop Concepts & Moodboarding

After the initial research, we develop a few key concepts and visual elements. This may include typeface usage as the voice of the brand, color schemes, visual styles, icons, photography styles and more, to establish the look and feel of the brand. We present a moodboard to ensure all parties are on the same page, to gather feedback and to have a clear direction.

Initial moodboard for White Oak Interiors branding.

Retain a Concept to Further Develop

We explore different concepts and directions during the brainstorming process, we retain the best visual design and solution that captures the essence of our client’s brand and works across all mediums. From our experience, this is the best approach that allows us to come up with the best solution early on and not waste time on weaker, lesser options.

Final Delivery

Alongside a logo, there are several other visual elements that make up a brand and together they create the visual identity. Visual identity design will determine what these elements look like, and how they are used and applied across all of the touch points.


Secondary Logo

Stacked version. To be used in for limited spaces. Or for square shaped spaces such as profile pictures for Facebook, Twitter, etc.


Favicon can be used as a profile pciture



Icon Development

Residential Design


Furniture & Accessories


Commercial Deign


Barrier Free Design


Window Treatments


Onsite Consultation




Starting a Branding Agency in Milwaukee

Starting a Branding Agency in Milwaukee

Image Credit: Library Of Congress. Panorama map of Milwaukee, with a view of the City Hall tower, c. 1898


With the pandemic raging, it’s been mostly bad news. The virus seems to suck the oxygen out of everything. Nevertheless, exciting thing are happening at Branding Hatch, and I wanted to share some important news. Fueled by the business growth, I’ve decided to relocate to Milwaukee, Wisconsin last month. After almost a wonderful year in Lake Geneva, Wisconsin, the move to Milwaukee was only natural and strategic. We simply wanted to be near a thriving, vibrant art and design community, while taking advantage of amenities that a major metropolitan area offered.

Below are a few shots from a visit to Milwaukee

I always lived in large cities including Istanbul, Miami and Chicago. With getting older and wiser, comes the longing for tranquility. After over a decade in Chicago, I wanted to be in a quieter, simpler environment. Lake Geneva seemed to offer that perfectly. Fueled by the business growth, however, I needed to be near a major city. Milwaukee was never on top of my list for places to move. While living in Lake Geneva, I visited Milwaukee often and quickly fell in love with it. I like its central location, just an hour away from Chicago and Madison. It’s home to 600,000 people, so it’s large enough to be a major metropolitan area but small enough not to be bogged down with traffic and congestion. It’s also on the beautiful Lake Michigan. Yes the winters are brutal but after over a decade in Chicago, I’m used to it.

The name “Milwaukee” comes from an Algonquian word millioke, meaning “good,” “beautiful” and “pleasant land.” Milwaukee is a vibrant city with a thriving and sophisticated metropolis of over one million people. Milwaukee is also home to some of the top branding agencies, rivaling Chicago and New York.

I’m looking forward to working and living in Milwaukee and becoming a true Wisconsinite.


Branding Hatch is a design and marketing agency specializing in branding and corporate identity. We create beautiful, meaningful and useful brands. We are comfortable designing in all mediums, including web, digital and print. Our work encompasses a diverse clientele, both large and small businesses, startups, solopreneurs and nonprofits.

Some of our core services include:

Graphic Design Services in Lake Geneva, Wisconsin

Graphic Design Services in Lake Geneva, Wisconsin

Branding Hatch became a member at Lake Geneva Chamber Of Commerce in November 2019. The Chamber also functions as a Visitors Bureau. Lake Geneva, unlike a small resort town, has a thriving business community besides hotels and restaurants, home to many small businesses. to The Chamber acts as the united voice on behalf of the business community within the Geneva Lake area to encourage, stimulate and promote economic development, expansion and diversification.

Shortly after becoming a member, Branding Hatch was commissioned to design the Scorecard, a year in review for Visit Lake Geneva. The brochure is distributed to members and visitors alike. It’s published both as a printed collateral and as a PDF to work on digital mediums.

The Chamber had implemented a rebranding recently with guidelines for how to use typefaces, color schemes, logo variations and a few visual elements that were rarely featured. We don’t get to do a lot of graphic design and print projects lately, and this was such an exciting and wonderful project to work on. As a graphic design agency, we felt honored to be chosen among other agencies that submitted design bids for the project.  

Since this booklet was to be distributed to members and visitors alike, it needed to reflect Lake Geneva’s sophisticated beauty on its design, and its cover design. We worked with the existing branding guidelines and designed to improve the graphical elements to seamlessly work with the beautiful panoramic Lake Geneva photos.

View the full project here.