The Periodical Newswire was printed on a basic stock and formatted as a text heavy newspaper from a bygone era.
The perception for the form newspaper is that it’s obsolete. We took an approach where we wanted to get away from the newspaper look and adopted an upscale magazine look with big, bold pictures and compelling stories. The redesign didn’t go unnoticed and the publication won “The Best Of The Best Award 2014” by tED Magazine, The Annual Marketing Competition.
Winner of the tED, Best Of The Best Award
We designed a masthead based on recognizable visual elements in electrical industry, such as cable connectors, ties and twist on wire caps.