Branding Hatch became a member at Lake Geneva Chamber Of Commerce in November 2019. The Chamber also functions as a Visitors Bureau. Lake Geneva, unlike a small resort town, has a thriving business community besides hotels and restaurants, home to many small businesses. to The Chamber acts as the united voice on behalf of the business community within the Geneva Lake area to encourage, stimulate and promote economic development, expansion and diversification.
Shortly after becoming a member, Branding Hatch was commissioned to design the Scorecard, a year in review for Visit Lake Geneva. The brochure is distributed to members and visitors alike. It’s published both as a printed collateral and as a PDF to work on digital mediums.
The Chamber had implemented a rebranding recently with guidelines for how to use typefaces, color schemes, logo variations and a few visual elements that were rarely featured. We don’t get to do a lot of graphic design and print projects lately, and this was such an exciting and wonderful project to work on. As a graphic design agency, we felt honored to be chosen among other agencies that submitted design bids for the project.
Since this booklet was to be distributed to members and visitors alike, it needed to reflect Lake Geneva’s sophisticated beauty on its design, and its cover design. We worked with the existing branding guidelines and designed to improve the graphical elements to seamlessly work with the beautiful panoramic Lake Geneva photos.